On reflection, what has struck me more than anything else is the amount of soul searching and care I have taken to try and get it right in terms of conveying the right, tone, feel and core messages for my business.
This has resulted in a change of brand, logo and website together with the realisation that while I can’t be all things to all men, I do need to make sure that I don’t get lost in my own little world and blinded by my own hype and perception of what my clients want and need – both now and in the future. To do anything less would be commercial suicide.
There may be a new look and feel but what’s great for me is it is backed by an increased confidence and belief in what I am capable of, what I want to achieve and how I want to get there.
The makeover is still in progress but it’s the same Richard underneath the new designs, text, photos and logos – and that’s the fundamental learning point for me. I had to take a serious look at what I was doing, why and how I was trying to convey that and then accept that I hadn’t hit the spot in terms of getting the core messages across.
It’s still not perfect, but I am writing content in the knowledge that I can and will adapt comfortably now and in the future if required. If I can carry the same mind-set I have about my business into the work I do with my clients then who knows where it will take us.
The question that’s in my mind is this – why do so many small and medium businesses seem so willing to accept the status quo – falling back on what they know and how they have always done things, almost regardless of success and feedback?
Why accept the mediocre or easy life when there is so much you can do? There are so many opportunities to push and challenge yourself and your abilities, building on success and looking to grow and develop your business appropriately….so what’s holding people back?
I think there is a lot of work to be done and plenty of new clothes to try for size; anyone for a makeover?